On Tastemaking, Social Constructs, and Soda Pop

Quinn Norton: “You can actually take a globe and color it in on Coke versus Pepsi. For some reason, we can color the whole planet for brown sugar water. And I don’t think they JUST drink it because it’s sugar water – there are many forms of sugar water. But this one has this iconography, it has this sense of community, it has this sense of identity tied to it.”

Jody Avirgan: “But isn’t that how taste has always been created? I  mean, it’s a social construct. I’m sure there’s something that you like to drink, and you weren’t born a fan of that thing.”

What’s the Point by Five Thirty-Eight, “The Algorithm Behind Your Browser

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